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The sad part is that we consumers are the losers. I am so sorry to see such a great store fall so far. I loved their basic clothes items: cotton T's etc, now it's all polyester, nylon and UGLY. I used to buy all my home goods at JCP - now I find mostly garbage. Where the quality was always outstanding, now it's of the quality I'd find at K-mart or Walmart and even Walmart seems to have a wider selection. Where they used to carry a great selection, now they just have volumes of few items. Well, now they win the cheaper war on all fronts. I always found their prices competitive if not cheaper. JCP was my go-to store for just about everything. I was recently in a JCP store since their change over "strategy". One last thing, I havent seen a gay ad since june, so what the heck are you still complaining about. So if you think you dont know any gay people, guess what, that means 1 out of every 4 people. All because of something they have no control over. So before you decide to take a narrowminded stand against JCP because you are "offended" by their ads, think about all those brothers, sisters, mothers, and fathers you are putting out of work. And don't try to say they can find another job because, lets face it, the jobs are just not out there. I personally have 4 friends that work for JCP and they will continue to have their hours and wages cut unless your business returns. You do realize, when you take you business away, you are taking away the income of hard working americans who are just trying to pay the rent. Thirdly, the only person that you should be blaming for the downfall of penneys is Ron Johnson. Let he without sins cast the first stone. So stop being homophobes and learn to love eachother. Im actually surprised your not complaining about there being african americans on the ads. JCPenney is simply deciding not to discriminate against a group of people just because a small portion of america is still too narrow minded and hateful to just mind their own business. Sencond, I fail to see how a company supporting a alternative lifestyle effects your daily life. I think you should be more critical of your parenting skills than of the associates ability to control YOUR children. First of all, I wonder how it is the stores responsibility to keep children from running around like crazy. I've read through the postings above and am confused and bewildered by some of these ridiculous comments.